About

Curious about us?

Here to help you achieve what's important to you

Who Built Sam

Who Built Sam

Team of One

Sam One has been a project that I've been solo-developing. Right now, very much a team of one. Relying on AI to help scale every aspect of the business.

And yes… This means, I use Sam to stay on top of things, make sure my thinking is clear, and that I'm being impactful in my work.

Values at Sam One

Values at Sam One

Let's talk principles

In life and business, values & principles shape what we do. It's no different when working on Sam. So I wanted to share what I believe about tech, building product, and creating value for users.

Product Principles

  • Human-first architecture: design with how humans actually work, not how we wish they worked

  • Useful or die: features earn their place or get deleted

  • Know users deeply: not trying to be everything to everyone

Engineering Principles

  • Ship to learn: build and ship features to learn and iterate.

  • Fix it now: when there is an issue, fix it right away.

  • Make things easier: each iteration should make things easier for users, not harder.

Business Principles

  • Clarity first: be clear about what we're building, not building, and the product direction.

  • Don't waste time: be precise about what we're good at and what we're not

  • Build for users, not world domination: the goal is to build something useful to users. Not the biggest tech platform in the world.